You've enticed a person to find their phone, start the reader application and scan your QR Code; the next step is to make sure that QR Code's content is meaningful. A QR Code that isn't may actually make a potential customer turn away. Give the customer something extra that they could not get otherwise such as a coupon or a list of today's specials. Another rule of thumb is to always make sure that your QR Code directs to a landing page that is optimized for a mobile device. Avoid using Flash and large images. And don't forget, always test your QR Code on different devices (iPhone, Android, and Blackberrry).

QR codes are by their nature very public. Password protection is a means of allowing only those people who have the QR code's password access to its contents. For example, you have made a video that you would like only your friends and family to see, only after entering a valid password would the browser be directed to your video. Another use is to allow your customers to view marketing material, product releases, research, and so forth that is not available to the general public.

How it works
The password protected QR code contains a link to a webpage that asks the user to enter a password. Once the password is validated, the user's browser is redirected to actual link that is being protected.

We've recently added password protection to URL and YouTube type QR codes and is available to registered users. Passwords are chosen by you when QR codes are created. The passwords can be changed from within the Manage codes console.